Setting up a Google My Business profile for your company might be low on your to-do list, but it’s worth taking the time to set it up. It can be used as a valuable tool for searchability and visibility for your business. There are 3 major benefits to setting up and updating your Google My Business listing.


1. It puts on you the map. Quite literally, having a verified Google My Business account will put you on Google Maps. Rather than showing up as a little red dot in search results on a Google map, your company will show up as a pin. A pin will stand out. By clicking this pin, users will get information about your business. This helps establish your company as credible and relevant. 


2. You can customize your profile. If you claim your business, you can update the profile with relevant information. With a Google My Business account, people who find your listing can easily find information about your company, including address, website, phone number, hours of operation, images, and an about section. You can also add images so that people who come across your company on Google My Business can get a feel for your company store, products, or services.


3. It can provide you with business Insights. After activating and managing your Google My Business., you can adjust your settings so you will be notified when someone leaves a review of your business on Google+ through Google My Business. This will help the positive reviews that are submitted about your business be visible when someone finds your company in a google search or map search. This can also be a valuable tool because it allows you to quickly respond to any negative feedback that is submitted on the platform.


Before setting up your Google My Business profile, be sure to check out the requirements and make sure you have all the business information and images you need to begin the set up. It’s absolutely worth it to put the time and effort into creating an accurate, descriptive, and attractive Google My Business profile. It can sometimes be a potential customer’s first impression of your business so take care into customizing it to fit your business.